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Membership platform

Hospitality MembershipFunnel

A custom build to replace a Squarespace site for Bristol's independent hospitality association. It leads with the saving: a free savings audit captures every lead, syncs it to the CRM and upsells to paid membership.

Client
BARBI
Sector
Hospitality association
Scope
Site rebuild + lead funnel
BARBI homepage — savings audit call to action over a collage of Bristol venues
The brief

BARBI, Bristol's independent hospitality association, was on Squarespace. They wanted a site built around one message: how much a venue saves by joining.

That meant more than a brochure. Interest had to be captured, followed up in their CRM and turned into paid memberships.

What we built

  • Next.js
  • Payload CMS
  • Stripe
  • Twenty CRM
  1. 01

    Free savings audit

    Venues see what membership could save them. Every audit is captured as a lead.

  2. 02

    CRM sync

    Leads flow straight into Twenty CRM, so the team can follow up without retyping anything.

  3. 03

    Paid membership

    The audit leads into membership sign-up, with payments taken through Stripe.

  4. 04

    Content they run

    News, events and partner pages run on Payload CMS, so the team can update them.

BARBI savings audit — step one of five, asking for the venue's basics
BARBI homepage on a phone — See what your business could save
The outcome

  • → Every savings audit captured as a lead and synced to the CRM

  • → Membership sold and paid for on the site

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