Heritage ShoppingArcade
A full rebuild for a historic Bristol arcade: a business directory, offers and a migrated blog that staff run themselves, plus an AI assistant that answers visitors' questions about shops and opening hours.
- Client
- The Arcade Bristol
- Sector
- Retail / destination
- Scope
- Rebuild + content migration

The Arcade is a historic shopping arcade in Bristol, full of independent businesses. Its site needed to show who's inside, what's on offer, and keep the blog it already had.
Staff had to be able to run all of it themselves, without waiting on a developer.
What we built
- Next.js
- Payload CMS
- Neon Postgres
- Claude AI
- 01
Business directory
A page for every business in the arcade, managed in the CMS.
- 02
Offers
Current deals from the arcade's businesses, added and removed by staff.
- 03
Blog migration
The existing blog moved across, so nothing was lost in the rebuild.
- 04
AI assistant
A Claude-powered chat that answers visitors' questions about the shops and opening hours.


→ Staff run the directory, offers and blog themselves
→ Visitors get answers about shops and opening hours at any hour