Skincare Storefront
An online shop built on Shopify, as a deliberate choice rather than a default. For a brand that needed to run the shop themselves it was the fastest route to a reliable store, so the effort went into a custom storefront and a checkout tuned to convert.
- Client
- CHM
- Sector
- Beauty / skincare
- Scope
- Full e-commerce build
A natural skincare brand needed to sell online and run the shop day to day themselves.
The question wasn't which platform we liked building on. It was what would get them a reliable store fastest, and leave them in control.
What we built
- Shopify
- Custom theme
- Liquid
- Conversion-focused
- 01
The right platform
Shopify handles payments, stock and orders, so the brand isn't relying on custom code for the basics.
- 02
Custom storefront
A custom Liquid theme, so the shop looks like the brand rather than a template.
- 03
Checkout tuned to convert
Product pages and checkout built to get shoppers from browsing to buying with as little friction as possible.
→ A store the brand runs itself, on a platform built to scale